What Is a Lead?:

• A lead represents a potential customer who shows interest in your products or services.
• Generating leads involves various activities, such as:
  • Listing your products on directories.
  • Maintaining an updated and searchable website.
  • Networking at trade events.
  • Advertising your offerings.
• Sales executives typically work on leads by:
  • Calling them.
  • Building relationships.
  • Providing information about products or services.
• Tracking conversations is essential for follow-up purposes, especially when different team members may need to engage with the same lead.

Creating a Lead:

• To create a lead in Xcode ERP:
  • Go to Home > CRM > Sales Pipeline > Lead.
  • Click on New.
  • If the lead represents an organization, check the ‘Lead is an Organization’ checkbox. This makes the ‘Company Name’ field mandatory.
  • If the lead is an individual, leave the checkbox unchecked and enter the Person Name and Gender.
  • Enter the Email Address.
  • Set the Status (manually or automatically based on actions):
    • Lead: Default status indicating action needed.
    • Open: Sales executive needs to contact the lead.
    • Replied: Waiting for the lead’s response after providing information.
    • Opportunity: Qualified lead that may lead to sales.
    • Quotation: If a quotation is created.
    • Lost Quotation: If the quotation is lost.
    • Interested: Lead shows interest.
    • Converted: Confirmed order resulting from a quotation.
    • Do Not Contact: No further communication needed.
  • Specify the Lead Source (the channel through which the lead was generated).
  • Enter communication details (e.g., email ID).
  • Save the lead.
  • Record conversation details in the NOTES section.
  • Additional information (Lead Type, Market Segment, Industry) can be added in the MORE INFORMATION section.
  • Assign the lead to a user if needed.
  • Attach files/images as necessary.

Features:

• Reminders: Set reminders to follow up with leads periodically and build relationships.
• Lead Source Tracking: Monitor the effectiveness of marketing campaigns by tracking lead sources.