Campaigns:

• A Campaign is a comprehensive implementation of a sales strategy aimed at promoting a product or service.
• It targets a specific market segment within a particular geographical area to achieve predefined objectives.
• To access Campaigns in Xcode ERP, follow this path:
  • Home > CRM > Campaign > Campaign
• Within a campaign, you can:
  • Define the target audience.
  • Set campaign goals (e.g., lead generation, brand awareness).
  • Plan marketing activities (email campaigns, social media promotions, etc.).

Lead Generation and Nurturing:

• Xcode’s marketing automation capabilities extend beyond email campaigns.
• The software offers tools for capturing, qualifying, and nurturing leads effectively.
• Integrated web forms and landing pages allow you to capture leads directly into the system.
• Key features include:
  • Lead scoring: Assign scores to leads based on their behavior and engagement.
  • Drip campaigns: Automate follow-up emails to nurture leads over time.
  • Segmentation: Categorize contacts based on criteria (e.g., demographics, behavior).
  • Personalization: Tailor messages to individual leads for better engagement.